{"title":"Eyecare","description":null,"products":[{"product_id":"advanced-eyelash-serum","title":"SOVASH Eyelash Serum","description":"\u003csection style=\"max-width: 900px; margin: 0 auto; color: #5f4a43; line-height: 1.8; font-family: Arial,sans-serif;\" class=\"sovash-product-description\"\u003e\n\u003cp style=\"font-size: 17px; margin-bottom: 18px;\"\u003e\u003cstrong\u003eSOVASH Advanced Botanical Eyelash Serum\u003c\/strong\u003e is a premium daily lash treatment designed to support the appearance of longer, fuller, and stronger-looking lashes with consistent use. This lightweight serum combines \u003cstrong\u003epeptide technology\u003c\/strong\u003e, moisture-binding hydrators, and carefully selected botanical extracts to help condition fragile lashes, reduce the look of breakage, and support a healthier lash environment over time.\u003c\/p\u003e\n\u003cp style=\"font-size: 17px; margin-bottom: 18px;\"\u003eFormulated with \u003cstrong\u003eBiotinoyl Tripeptide-1\u003c\/strong\u003e, \u003cstrong\u003ePanthenol\u003c\/strong\u003e, \u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e, and a botanical complex including \u003cstrong\u003eMaca Root\u003c\/strong\u003e, \u003cstrong\u003eSophora Root\u003c\/strong\u003e, \u003cstrong\u003eLicorice Root\u003c\/strong\u003e, and \u003cstrong\u003eChrysanthemum Extract\u003c\/strong\u003e, this advanced lash serum helps nourish the lash line while keeping lashes soft, flexible, and better conditioned. The result is a more polished, healthier, and visibly enhanced lash appearance that fits effortlessly into your nightly beauty routine.\u003c\/p\u003e\n\u003cdiv style=\"background: #faf6f4; border: 1px solid #eaded8; border-radius: 14px; padding: 22px; margin: 28px 0;\"\u003e\n\u003ch3 style=\"font-size: 24px; color: #8b5e4f; margin-top: 0; margin-bottom: 14px;\"\u003eWhy You’ll Love It\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; margin: 0; font-size: 16px;\"\u003e\n\u003cli\u003eSupports the appearance of longer, fuller lashes\u003c\/li\u003e\n\u003cli\u003eHelps condition brittle, fragile lashes prone to breakage\u003c\/li\u003e\n\u003cli\u003ePeptide-powered formula designed for daily lash care\u003c\/li\u003e\n\u003cli\u003eHydrates and softens lashes for a healthier-looking finish\u003c\/li\u003e\n\u003cli\u003eBotanical extracts help support the delicate lash line area\u003c\/li\u003e\n\u003cli\u003eLightweight, easy-to-apply serum for nighttime use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"font-size: 24px; color: #8b5e4f; margin-bottom: 14px;\"\u003eThe Science Behind the Formula\u003c\/h3\u003e\n\u003cp style=\"font-size: 16px; margin-bottom: 16px;\"\u003eAt the core of the formula is \u003cstrong\u003eBiotinoyl Tripeptide-1\u003c\/strong\u003e, a peptide ingredient widely used in modern lash care formulas to help support the natural lash cycle and improve the overall appearance of lashes over time. To complement the peptide system, \u003cstrong\u003ePanthenol (Vitamin B5)\u003c\/strong\u003e helps condition and strengthen lashes, while \u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e helps maintain hydration so lashes feel softer, more flexible, and less dry.\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; margin-bottom: 16px;\"\u003eSOVASH also pairs peptide technology with a carefully selected botanical support complex. \u003cstrong\u003eLepidium Meyenii (Maca) Root Extract\u003c\/strong\u003e, \u003cstrong\u003eSophora Flavescens Root Extract\u003c\/strong\u003e, \u003cstrong\u003eLicorice Root Extract\u003c\/strong\u003e, and \u003cstrong\u003eChrysanthemum Extract\u003c\/strong\u003e help create a more balanced, comfort-focused formula suitable for a premium lash care routine. \u003cstrong\u003eHydrolyzed Silk\u003c\/strong\u003e adds an extra conditioning touch, helping lashes feel smoother and more cared for after repeated use.\u003c\/p\u003e\n\u003ch3 style=\"font-size: 24px; color: #8b5e4f; margin-bottom: 14px;\"\u003eDesigned for a Premium Lash Care Routine\u003c\/h3\u003e\n\u003cp style=\"font-size: 16px; margin-bottom: 16px;\"\u003eUnlike ordinary cosmetic serums that focus only on surface conditioning, SOVASH is designed to deliver a more complete lash care experience. The formula is lightweight, elegant, and easy to apply precisely along the upper lash line. It absorbs quickly and fits seamlessly into your evening routine, making it simple to stay consistent — which is the key to seeing visible improvement in lash appearance over time.\u003c\/p\u003e\n\u003cp style=\"font-size: 16px; margin-bottom: 16px;\"\u003eWith regular use, lashes appear more conditioned, healthier, and better supported against everyday stress such as makeup removal, rubbing, and dryness. Whether you’re looking to elevate your natural lashes or maintain a more polished lash look, this serum brings together \u003cstrong\u003escience, care, and premium beauty positioning\u003c\/strong\u003e in one refined formula.\u003c\/p\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: repeat(auto-fit,minmax(220px,1fr)); gap: 16px; margin: 28px 0;\"\u003e\n\u003cdiv style=\"background: #fff; border: 1px solid #eaded8; border-radius: 12px; padding: 18px;\"\u003e\n\u003ch4 style=\"font-size: 18px; color: #8b5e4f; margin-top: 0; margin-bottom: 10px;\"\u003e🧬 Peptide Support\u003c\/h4\u003e\n\u003cp style=\"font-size: 15px; margin: 0;\"\u003eHelps support the appearance of fuller, healthier-looking lashes over time.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #fff; border: 1px solid #eaded8; border-radius: 12px; padding: 18px;\"\u003e\n\u003ch4 style=\"font-size: 18px; color: #8b5e4f; margin-top: 0; margin-bottom: 10px;\"\u003e💧 Deep Conditioning\u003c\/h4\u003e\n\u003cp style=\"font-size: 15px; margin: 0;\"\u003eHydrating ingredients help keep lashes soft, flexible, and less prone to dryness.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #fff; border: 1px solid #eaded8; border-radius: 12px; padding: 18px;\"\u003e\n\u003ch4 style=\"font-size: 18px; color: #8b5e4f; margin-top: 0; margin-bottom: 10px;\"\u003e🌿 Botanical Complex\u003c\/h4\u003e\n\u003cp style=\"font-size: 15px; margin: 0;\"\u003eBotanical extracts help support a balanced and comfort-focused lash care routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch3 style=\"font-size: 24px; color: #8b5e4f; margin-bottom: 14px;\"\u003eIdeal For\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; font-size: 16px; margin-bottom: 24px;\"\u003e\n\u003cli\u003eShort, sparse, or fragile-looking lashes\u003c\/li\u003e\n\u003cli\u003eLashes that appear dry or weakened from daily makeup wear\u003c\/li\u003e\n\u003cli\u003eAnyone looking to support a fuller, healthier lash appearance\u003c\/li\u003e\n\u003cli\u003eBeauty routines focused on peptide + botanical care\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-size: 24px; color: #8b5e4f; margin-bottom: 14px;\"\u003eHow to Use\u003c\/h3\u003e\n\u003cul style=\"padding-left: 20px; font-size: 16px; margin-bottom: 24px;\"\u003e\n\u003cli\u003eApply once daily on clean, dry skin.\u003c\/li\u003e\n\u003cli\u003eUsing the precision brush, apply a thin line along the upper lash line.\u003c\/li\u003e\n\u003cli\u003eAllow the serum to absorb fully before applying other products.\u003c\/li\u003e\n\u003cli\u003eUse consistently as part of your evening routine for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv style=\"background: #f8f3f0; border-left: 4px solid #8b5e4f; padding: 16px 18px; border-radius: 8px; margin-top: 20px;\"\u003e\n\u003cp style=\"margin: 0; font-size: 15px;\"\u003e\u003cstrong\u003eSOVASH Tip:\u003c\/strong\u003e Pair with the \u003cstrong\u003eSOVASH Peptide Lash Strengthening Mascara\u003c\/strong\u003e during the day to complete your lash care routine and enhance the appearance of fuller, more defined lashes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"SOVASH","offers":[{"title":"Default Title","offer_id":48044478595242,"sku":"SOVASH-EYESERUM-01","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/4554\/9482\/files\/sovash-eyelash-serum-by-sovash-8976109.png?v=1774029487"},{"product_id":"sovash-tubing-mascara","title":"SOVASH Mascara","description":"\u003ch2\u003eLashes That Last All Day\u003c\/h2\u003e\u003cp\u003eIntroducing the \u003cstrong\u003eSOVASH Tubing Mascara\u003c\/strong\u003e — a revolutionary formula that wraps each lash in tiny tubes for smudge-proof, flake-free wear from morning to night. No raccoon eyes. No touch-ups. Just effortlessly defined, lengthened lashes that hold their shape in humidity, heat, and everything in between.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTubing technology for long-lasting, buildable wear\u003c\/li\u003e\n\u003cli\u003eLengthens and defines without clumping\u003c\/li\u003e\n\u003cli\u003eRemoves easily with warm water — no harsh makeup remover needed\u003c\/li\u003e\n\u003cli\u003eOphthalmologist tested and contact lens safe\u003c\/li\u003e\n\u003cli\u003eFree from parabens, sulfates, and synthetic fragrances\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eElevate your lash game with a mascara that works as hard as you do.\u003c\/p\u003e","brand":"SOVASH","offers":[{"title":"Default Title","offer_id":48101711937706,"sku":"SOVASH-MASCARA-001","price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/4554\/9482\/files\/sovash-tubing-mascara-by-sovash-4818096.png?v=1773449465"},{"product_id":"sovash-eyelash-curler","title":"SOVASH Eyelash Curler","description":"\u003ch2\u003eThe Perfect Curl, Every Time\u003c\/h2\u003e\u003cp\u003eMeet the \u003cstrong\u003eSOVASH Eyelash Curler\u003c\/strong\u003e — precision-engineered to lift and curl lashes in seconds for a wide-eyed, doe-eyed look that lasts all day. Crafted with a contoured frame that fits every eye shape, this curler delivers a natural, long-lasting curl without pinching or crimping.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eErgonomic design fits all eye shapes comfortably\u003c\/li\u003e\n\u003cli\u003eGentle silicone pad lifts lashes without breakage\u003c\/li\u003e\n\u003cli\u003eDurable stainless steel frame for long-lasting use\u003c\/li\u003e\n\u003cli\u003eReplacement pad included\u003c\/li\u003e\n\u003cli\u003eCompact and travel-friendly\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eOne squeeze is all it takes to transform your lash game. Pair with SOVASH Tubing Mascara for a complete eye look.\u003c\/p\u003e","brand":"SOVASH","offers":[{"title":"Default Title","offer_id":48101714198698,"sku":"SOVASH-LASH-CURL-001","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0665\/4554\/9482\/files\/sovash-eyelash-curler-by-sovash-9674423.png?v=1774203558"}],"url":"https:\/\/www.sovash.com\/collections\/eyecare.oembed","provider":"SOVASH","version":"1.0","type":"link"}